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We have been backing Saxx underwear since day one...actually before day one.  The founder of Saxx underwear Trent Kitsch is from Kelowna, and in the early stages of development of Saxx he brought us over a few pairs to try out.  After wearing them for a day and then going back to our other underwear we were sold.  We've even coined a few phrases that they use in their marketing...Saxx underwear are truly life changing.