We just got our first drop of HUF clothing. HUF was born out of San Francisco as a Skateboard shop by Kieth Hufnagel in 2002. Its been a while since then and has since grown into multiple shops and also a clothing brand. All that aside HUFs back bone is firmly in skateboarding, and will remain so, Keith still tours the world with his skateboard and friends which helps fuel his brands vision.