Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10.Deep, a cornerstone street wear brand for over fifteen years, communicates the bold power of individuality. Established in 1995 by native New Yorker Scott Sasso, 10.Deep remains equally vital from streets to the boutiques (including stints at Colette, Union and Fred Segal) and the music community that it came up alongside of. As one of the original New York streetwear brands, our motto is simple: forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one's peers.